Description
No case study can teach you what Mark H. McCormack learned building an empire from scratch. The founder of IMG and the man widely credited with inventing modern sports marketing, McCormack turned a Yale law degree and a handshake with golfer Arnold Palmer into one of the most powerful agencies in global sports — and in this business classic, he shares the street-smart lessons no classroom ever taught.
What They Don’t Teach You at Harvard Business School is straight-talking advice on reading people, negotiating, selling, and managing your time — the human skills that decide who thrives and who stalls. McCormack’s core insight: success in business comes from “applied people sense,” not formulas memorized from textbooks.
Decades after publication, his wisdom on human nature remains as sharp as ever. A must-read for entrepreneurs, executives, and anyone who wants the practical education that only experience — his experience — can provide.
No case study can teach you what Mark H. McCormack learned building an empire from scratch. The founder of IMG and the man widely credited with inventing modern sports marketing, McCormack turned a Yale law degree and a handshake with golfer Arnold Palmer into one of the most powerful agencies in global sports — and in this business classic, he shares the street-smart lessons no classroom ever taught.
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What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive is straight-talking advice on reading people, negotiating, selling, and managing your time — the human skills that decide who thrives and who stalls. McCormack’s core insight: success in business comes from “applied people sense,” not formulas memorized from textbooks.
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Decades after publication, his wisdom on human nature remains as sharp as ever. A must-read for entrepreneurs, executives, and anyone who wants the practical education that only experience — his experience — can provide.
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