Description
They called him “Coozan” — Cajun for cousin — and everybody in Louisiana felt like family. Dudley J. LeBlanc was a sharecropper’s son who became a state senator, a gubernatorial candidate, and one of the most colorful characters in American politics. Then he did something nobody expected: he got rich selling a patent-medicine tonic called Hadacol.
In this biography, Floyd Clay traces the life of the singular Cajun entrepreneur who almost single-handedly revolutionized American product advertising. From his early days riding Huey Long’s political coattails to the Hadacol caravans that crisscrossed the South — complete with celebrity endorsements and a traveling medicine show — LeBlanc’s story is pure Americana.
Published by Pelican in 1999, this affectionate biography is a delight for anyone fascinated by Southern history, political mavericks, and the golden age of American advertising — the story of a showman, a salesman, and a politician who never lost the common touch.
They called him “Coozan” — Cajun for cousin — and everybody in Louisiana felt like family. Dudley J. LeBlanc was a sharecropper’s son who became a state senator, a gubernatorial candidate, and one of the most colorful characters in American politics. Then he did something nobody expected: he got rich selling a patent-medicine tonic called Hadacol.
In Coozan Dudley LeBlanc: From Huey Long to Hadacol, Floyd Clay traces the life of this singular Cajun entrepreneur who almost single-handedly revolutionized American product advertising. From his early days riding Huey Long’s political coattails to the Hadacol caravans that crisscrossed the South — complete with celebrity endorsements and a traveling medicine show — LeBlanc’s story is pure Americana.
Clay paints a vivid portrait of a man who understood ordinary people because he was one: a showman, a salesman, and a politician who never lost the common touch. The book captures the larger-than-life Louisiana of the mid-twentieth century, where politics and personality were inseparable.
Published by Pelican in 1999, this affectionate biography is a delight for anyone fascinated by Southern history, political mavericks, and the golden age of American advertising.
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