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From rice trader to media mogul: the man who launched India’s first private TV channel. Subhash Chandra — visionary founder of Zee TV and the Essel Group — tells his extraordinary life story in The Z Factor (2016), co-written with Pranjal Sharma.
Born in a small Haryana town, Chandra began as a humble rice trader with no capital and no connections. Through sheer daring, relentless hard work, and an instinct for opportunity where others saw risk, he launched India’s first private television channel, built an empire spanning entertainment, packaging, and infrastructure — and survived spectacular setbacks along the way.
With disarming honesty, Chandra recounts brushes with bankruptcy, battles with regulators and rivals, and lessons from ventures that soared — and some that crashed. Warm, direct, rich in practical wisdom: a gripping entrepreneurial saga for dreamers who dare to bet on themselves. With disarming honesty, Chandra recounts brushes with bankruptcy and battles with regulators — warm, direct, and rich in practical wisdom for dreamers who dare.
Subhash Chandra — the visionary founder of Zee TV and the Essel Group — tells his extraordinary life story in The Z Factor: My Journey as the Wrong Man at the Right Time. Co-written with Pranjal Sharma and published in 2016, this candid autobiography traces the rise of one of India’s most unlikely business moguls.
Born in a small town in Haryana, Chandra began as a humble rice trader with no capital and no connections. Through sheer daring, relentless hard work, and an instinct for seeing opportunity where others saw risk, he went on to launch India’s first private television channel, build a sprawling empire spanning entertainment, packaging, and infrastructure, and survive spectacular setbacks along the way.
With disarming honesty, Chandra recounts his brushes with bankruptcy, his battles with regulators and rivals, and the lessons of ventures that soared — and some that crashed. The book’s title reflects his belief that he was often the wrong man in the wrong place who nevertheless arrived at the right time.
Warm, direct, and rich in practical wisdom, The Z Factor is both a gripping entrepreneurial saga and an inspiring manual for dreamers who dare to bet on themselves.
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