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The Jimmy Choo Story

Power, Profits and the Pursuit of the Perfect Shoe

Price range: $5.35 through $25.85

Lauren Goldstein Crowe and Sagra Maceira de Rosen chronicle the dramatic rise of Jimmy Choo. They detail the power struggles and massive profits behind the world’s most famous luxury shoe brand.

Additional information

Publisher

Bloomsbury Publishing

Release Date

June 1, 2009

Number of pages

240

ISBN

9781408803189

Download options

EPUB 2 (Adobe DRM)

Language

English

Format

Digital Book, Paper Book

SKU: 9781408803189 Categories: , , Product ID: 22112

Description

This ebook offers a vivid look at how a small craft shop turned into a global fashion giant. Specifically, it explores The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe, as well as luxury branding. The authors share how a cobbler from London met a fashion editor to build a star-studded name. Furthermore, they describe the skill needed to turn high heels into a symbol of status. Thus, it is an invaluable guide for fans of trade.

Rise of The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe and Luxury Branding

The book explains how Tamara Mellon saw a massive chance in the world of high-end footwear. Consequently, the story traces the shift from handmade shoes to mass-market luxury sales worldwide. She looked for ways to put these shoes on every red carpet in Hollywood. In addition, the text shows her focus on the social value of a bold, creative career. Therefore, the reader learns the secrets of her amazing and bold creative career.

Impact of The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe and Luxury Branding

The book focuses on why this vision was so vital to the growth of modern fashion. Primarily, the authors describe the battle for control between the founders and big money firms. Similarly, the pages share stories about the high costs of staying at the top of the market. They argue that a well-built brand must balance art with very sharp sales math. Thus, the path of this influential life becomes very clear.

Key Themes and Fashion Milestones

The authors highlight many details of this creative and gifted leader’s work. Specifically, readers can find these ideas within the book:

  • Celebrity Marketing: How gifting shoes to stars made the brand a household name.

  • Equity Battles: The story of how private firms bought and sold the company for profit.

  • Global Reach: A look at how the brand moved from London to every major city.

  • Design Vision: Why the “perfect shoe” must be both beautiful and very easy to sell.

Value of The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe and Luxury Branding

This volume acts as a vital tool for those who love the study of real success. Indeed, it provides a profound view of how to build a legacy that lasts for ages. Moreover, the simple language makes the brand’s history easy to grasp. Finally, it proves that a strong drive can lead to change across the world. It is a perfect choice for your digital shelf.

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