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Inside the world’s greatest store, by the man who ran it. Gene Pressman — grandson of founder Barney Pressman and a longtime leader of the legendary luxury retailer — tells the inside story of Barneys New York in They All Came to Barneys. From its 1923 beginnings as a discount men’s shop to its reign as the temple of fashion, this is retail history with a family heartbeat.
Pressman writes with the authority of an heir and the eye of a merchant: the designers discovered, the deals struck, and the exacting standards — from the legendary bargain basement to the avant-garde upper floors — that made Barneys a byword for taste. — from Barney himself to the stars who shopped the aisles — who made Barneys a cultural landmark. It is a story of ambition, taste, and the particular magic of a store that sold not just clothes but belonging.
For anyone who loves fashion, New York, or the lost art of the great department store — a personal history of an institution, told from the inside.
Gene Pressman — grandson of Barney Pressman and a longtime leader of the legendary luxury retailer — tells the inside story of Barneys New York in They All Came to Barneys: A Personal History of the World’s Greatest Store. Published by Viking in 2025, the memoir became an instant New York Times bestseller.
From its beginnings as a discount men’s shop founded by Barney Pressman in 1923, Barneys grew under Gene Pressman and his brother Bob into the temple of fashion and culture that defined New York style for decades. Pressman recalls the designers he championed — Giorgio Armani, Comme des Garçons, and countless others — the outrageous window displays, the extravagant parties, and the celebrities, artists, and eccentrics who made Barneys their second home.
But this is also a story of ambition and heartbreak: the bold expansion, the family feuds, the bankruptcy, and the eventual closing of the Madison Avenue flagship. Pressman writes with wit, candor, and unmistakable love for the store that made his family name.
Part retail history, part New York cultural memoir, this is a delicious, compulsively readable tribute to an era when shopping was theater and Barneys was its greatest stage.
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