Description
Every company has hidden rubies — here’s how to find them. Lynda Resnick — the ‘POM Queen’ and co-owner of The Wonderful Company (POM Wonderful, Fiji Water, Teleflora) — is one of the great marketers of our time. In Rubies in the Orchard, this Wall Street Journal bestseller first published in 2009, she divulges her secrets for creating memorable, bestselling brands.
Resnick believes every company can find ‘rubies’ in its orchard: elements of intrinsic value that, recognized and marketed with creativity and passion, can transform a business. Drawing on legendary campaigns — from Franklin Mint collectibles to POM Wonderful and Fiji Water — she shares hard-won lessons on branding, marketing, and seeing opportunity where others see only the ordinary.
Witty, candid, and packed with real-world wisdom — essential for entrepreneurs, marketers, and anyone who wants to uncover the hidden gems in their own business.
Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
Lynda Resnick — the “POM Queen” and co-owner of The Wonderful Company (POM Wonderful, Fiji Water, Teleflora) — is one of the great marketers of our time. In Rubies in the Orchard, this Wall Street Journal bestseller first published in 2009, she divulges her secrets for creating some of the world’s most memorable and bestselling brands.
Resnick believes that every company can find “rubies” in its orchard: elements of intrinsic value that, if recognized and marketed with creativity and passion, can transform a business. Drawing on her legendary campaigns — from Franklin Mint collectibles to POM Wonderful and Fiji Water — she shares practical, hard-won lessons on branding, marketing, and seeing opportunity where others see only the ordinary.
Witty, candid, and packed with real-world wisdom, Rubies in the Orchard is essential reading for entrepreneurs, marketers, and anyone who wants to uncover the hidden gems in their own business.
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