Description
He bet every penny he had on a 30-minute workout — and won. World champion kickboxer Shannon “The Cannon” Hudson could have stopped pushing after winning it all. Instead he bet everything on an idea: a 30-minute kickboxing-themed fitness workout. The result was 9Round Fitness, a franchise that exploded from a single gym to 100 locations. Zero to 100, published in 2016, is his no-holds-barred account of how he did it.
Teaming up with his wife Heather, Hudson reveals the unglamorous truth behind the success story: the debt, the doubt, the 100-hour weeks, and the moments he nearly quit. Along the way he shares his “knockout nuggets” of business wisdom — trusting your gut over the crowd’s advice, watching the bank account daily, and what it really takes to scale one gym to a hundred.
Whether you want to start a business, buy a franchise, or just need fuel for chasing your dreams, Zero to 100 delivers motivation with a fighter’s heart — a business memoir written by a man who fought for everything he has.
World champion kickboxer Shannon “The Cannon” Hudson could have stopped pushing after winning it all. Instead, he bet every penny he had on an idea: a 30-minute kickboxing-themed fitness workout. The result was 9Round Fitness — a franchise that exploded from a single gym to 100 locations. Zero to 100: The Blood, Sweat, and Tears of Building a Fitness Chain from Idea to 100 Locations, published by iUniverse in 2016, is his no-holds-barred account of how he did it.
Teaming up with his wife Heather, Hudson reveals the unglamorous truth behind the success story: the debt, the doubt, the 100-hour weeks, and the moments he nearly quit. Along the way he shares his “knockout nuggets” of business wisdom — the same hard-won lessons that took him from fighter to franchisor.
Inside, you’ll discover:
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- Trust your gut: why your inner voice beats the crowd’s advice, every time.
- Know the score daily: the only way to keep score in business is with money — check the bank account.
- Take heavy action: the “ready, fire, aim” strategy that beats waiting for perfect.
- Franchise reality: what it really takes to scale from one gym to one hundred.
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Whether you want to start a business, buy a franchise, or just need fuel for chasing your dreams, Zero to 100 delivers motivation with a fighter’s heart.

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