You Buy the Peanut Butter I’ll Get the Bread

Description

What happens when your best friend becomes your business partner? In You Buy the Peanut Butter, I’ll Get the Bread, Kirsten Poe Hill and Renée E. Warren tell the real story of building Noelle-Elaine Media together — from their first clients to a roster that would eventually include Disney Channel, HBO, Essence, and L’Oréal.

This is entrepreneurship as friendship story: the 3 a.m. strategy sessions, the clients who became believers, the disagreements, the victories, and the particular alchemy of building a company with someone who knows you best. Hill and Warren do not romanticize the partnership — they show its costs and its irreplaceable rewards:emy of building a company with someone who knows you best. Hill and Warren are candid about what worked, what didn’t, and what they’d do differently.

For creative entrepreneurs and anyone dreaming of building something with a partner — the absolutely true adventures of best friends in business.

What happens when your best friend becomes your business partner? In You Buy the Peanut Butter, I’ll Get the Bread: The Absolutely True Adventures of Best Friends in Business (Plume, 2009), Kirsten Poe Hill and Renée E. Warren tell the real story of building Noelle-Elaine Media, Inc. together — from their first clients to a roster that would eventually include Disney Channel, HBO, Essence, L’Oréal, and Showtime.
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nPart inspiring business story and part insider’s how-to, this 224-page memoir shares the lessons two friends learned while making their business dreams come true: how to divide roles when one of you buys the peanut butter and the other gets the bread, how to fight fair and stay friends, and how to turn a startup run on trust into a respected media company.
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nWith refreshing honesty and sisterly counsel, Hill and Warren offer an up-close look at the daily highs and lows of entrepreneurship — the wins, the mistakes, and the laughter that kept them going.
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nWarm, funny, and genuinely useful, this is a business book for anyone who has ever dreamed of going into business with someone they love — and wants to still be friends at the end of it.