Description
From a one-year-old toddler in a sleepy Italian town to the founder of a global hairdressing empire. In Toni: My Story, the legendary hairdresser behind TONI&GUY tells his own extraordinary story — a classic rags-to-riches tale of an Italian immigrant who arrived in postwar London with little more than ambition.
Together with his brother Guy, Toni Mascolo built a salon business that would transform hairdressing into a global industry: from a single Clapham salon to hundreds of salons and training academies across the world. With honesty, humor, and characteristic flair, Mascolo recalls the early struggles, the breakthrough years of 1960s London, and the vision that made TONI&GUY a household name — the “hairdresser to the world.”
Part memoir, part business story, this book will inspire entrepreneurs, fashion and beauty lovers, and anyone who believes that talent and tenacity can take you anywhere — an uplifting, intimate portrait of a man who quite literally shaped how the world looks.
In Toni: My Story, the legendary hairdresser behind the TONI&GUY empire tells his own extraordinary story — from a one-year-old toddler in the sleepy Italian town of Scafati, near Pompeii, to the founder of one of the world’s most famous hairdressing brands. Toni Mascolo’s is a classic rags-to-riches tale: an Italian immigrant who arrived in postwar London with little more than ambition, and — together with his brother Guy — built a salon business that would transform hairdressing into a global industry.
With honesty, humor, and characteristic flair, Mascolo recalls the early struggles, the breakthrough years of 1960s London, and the vision that turned a single Clapham salon into hundreds of salons and training academies across the world. Along the way, he shares the business lessons, creative instincts, and sheer determination that made TONI&GUY a household name — the “hairdresser to the world.”
Part memoir, part business story, this book will inspire entrepreneurs, fashion and beauty lovers, and anyone who believes that talent and tenacity can take you anywhere. An uplifting, intimate portrait of a man who quite literally shaped how the world looks.

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