Description
The most famous comeback in business history — and the wilderness years that made it. In 1985, Steve Jobs was forced out of Apple, the company he had co-founded; eleven years later, he returned to stage one of the most astonishing turnarounds in business. Journalist Alan Deutschman tells the inside story of the decade in between: Jobs building NeXT, the computer company nobody wanted, and Pixar, the animation studio that would make Toy Story — the ventures that forged the leader who would rescue a dying Apple. Deutschman, who covered Jobs for years, writes with sharp insight about the volcanic temper, the obsessive design sense, and the almost messianic belief in great products.
What this book explains, better than any other account of Jobs, is why exile was necessary. The Jobs who left Apple in 1985 was brilliant but untempered; the Jobs who returned in 1996 had learned, through NeXT's struggles and Pixar's slow triumph, how to build teams, how to wait for technology to catch up with vision, and how to turn taste into strategy. You will follow both ventures in detail — NeXT's beautiful, overpriced machines and Pixar's long road from struggling hardware company to animation pioneer — and you will see exactly which lessons Jobs carried back to Apple. The book climaxes with the bet that defined the comeback: the iMac and the "Think Different" campaign, turning a company near bankruptcy into the most valuable brand on earth.
Gripping and fast-moving, this is the definitive account of how exile forged a leader — essential reading for anyone fascinated by Apple, Silicon Valley, or the strange alchemy of genius and ambition. Whether you admire Jobs or argue with his methods, this is the book that shows how a comeback is actually made. Get the ebook edition here at a discount from Tellebook.
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