Description
In tennis, the great players know the secret: it is not the first bounce that counts, but the second. In The Second Bounce of the Ball, Sir Ronald Cohen — the financier often called the father of British venture capital, who built Apax Partners into a global investment giant — draws on decades at the sharp end of business to show how risk can be turned into opportunity.
Part memoir, part manual, this book is packed with hard-won lessons on starting companies, backing ideas, surviving setbacks, and spotting the moment to act. Cohen writes with the candour of a man who has seen fortunes made and lost, arguing that entrepreneurship is not about avoiding failure but about learning to bounce back stronger — like that second bounce of the ball.
Written with energy and insight, this is essential reading for anyone starting a business, investing in one, or simply fascinated by how great companies are built from uncertain beginnings — a business classic from one of the most influential financiers of his generation.
From a pioneer of venture capital, a field guide to bouncing back
In tennis, the great players know the secret: it is not the first bounce that counts, but the second. In The Second Bounce of the Ball, Sir Ronald Cohen — the financier often called the father of British venture capital, who built Apax Partners into a global investment giant — draws on decades at the sharp end of business to show how risk can be turned into opportunity.
Part memoir, part manual, this book is packed with hard-won lessons on starting companies, backing ideas, surviving setbacks, and spotting the moment to act. Cohen writes with the candour of a man who has seen fortunes made and lost, arguing that entrepreneurship is not about avoiding failure but about learning to bounce back stronger — like that second bounce of the ball.
Written with energy and insight, this is essential reading for anyone starting a business, investing in one, or simply fascinated by how great companies are built from uncertain beginnings. A business classic from one of the most influential financiers of his generation.
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