Description
How a bold idea becomes a manufactured reality. The Keracolor Story by optometrist Derek Bracegirdle is the firsthand account of developing and manufacturing Keracolor, an innovation in optical technology — a story of enterprise, endeavour, and achievement.
The story begins in 1960 on the Mediterranean island of Malta — an unlikely birthplace for a revolution in the optical industry. From little more than an idea, Bracegirdle chronicles the journey in fascinating detail: the early experiments, the skepticism of established manufacturers, the technical obstacles overcome, and the building of manufacturing capability and distribution networks that carried the product to international markets.
Published in 2015, his account blends history with personal reflection — a rare insider’s view of how clinical expertise, persistence, and vision Bracegirdle’s Malta beginnings — an unlikely birthplace for an optical revolution — make this an underdog story as well as a business one. turn an idea into an industry.
The Keracolor Story including Reflections
The Keracolor Story including Reflections, by optometrist Derek Bracegirdle, is a story of enterprise, endeavour, and achievement: the firsthand account of developing and manufacturing Keracolor, an innovation in optical technology.
The story begins in 1960 on the Mediterranean island of Malta — an unlikely birthplace for a revolution in the optical industry. From little more than an idea, Bracegirdle chronicles the journey in fascinating detail: the early experiments, the skepticism of established manufacturers, the technical obstacles overcome, and the building of manufacturing capability and distribution networks that carried the product to international markets.
Published in 2015 by BBS Books, his account blends history with personal reflection — the lessons of decades spent at the intersection of clinical expertise and business. Drawing on a lifetime of firsthand experience, he offers a rare insider’s view of how a bold idea becomes a manufactured reality.
For optometrists, optical professionals, entrepreneurs, and business historians, this is a firsthand record of how vision and perseverance create lasting impact.
Reviews
There are no reviews yet