The Bill Cook Story: Ready – Fire – Aim by Bob Hammel

Description

Ready, fire, aim — the business philosophy that built a medical empire from a spare bedroom. Veteran journalist Bob Hammel tells the story of William “Bill” Cook (1931–2011), the Indiana entrepreneur who built Cook Medical from a spare-bedroom workshop into one of the world’s largest privately held medical device companies.

Starting in 1963 with handmade catheters, wire guides, and needles, Cook pioneered minimally invasive devices — stents, filters, and grafts — that changed how doctors treat heart and vascular disease. Hammel traces how Cook’s restless, ready-fire-aim approach, his loyalty to Bloomington, Indiana, and his belief in building things that work created a multibillion-dollar company that stayed true to its roots.

The book also covers Cook’s second act as a preservationist and philanthropist — most famously his rescue of the grand West Baden Springs Hotel. Part business history, part Hoosier success story, The Bill Cook Story is an inspiring read for entrepreneurs and anyone who believes in building things that last.

“The Bill Cook Story: Ready, Fire, Aim!” by veteran journalist Bob Hammel is the biography of William “Bill” Cook (1931–2011), the Indiana entrepreneur who built Cook Medical from a spare-bedroom workshop into one of the world’s largest privately held medical device companies.
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nStarting in 1963 with handmade catheters, wire guides, and needles, Cook pioneered minimally invasive devices — stents, filters, and grafts — that changed how doctors treat heart and vascular disease. Hammel traces how Cook’s restless, ready-fire-aim approach to business, his loyalty to Bloomington, Indiana, and his belief in building things that work created a multibillion-dollar company that stayed true to its roots.
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nThe book also covers Cook’s second act as a preservationist and philanthropist — most famously his rescue and restoration of the grand West Baden Springs Hotel. Part business history, part Hoosier success story, The Bill Cook Story is an inspiring read for entrepreneurs and anyone who believes in building things that last.