Description
From Swiss pretzels to the meaning of success. Swiss Recipe To Happiness: A Pretzel King’s Journey to Rediscovering What Truly Matters is Stephan Bosshard’s inspiring story of ambition, achievement, and finding his way back to what counts.
Bosshard started with a simple dream: bringing authentic Swiss pretzels to the world. He built a thriving pretzel empire and became known as the ‘Pretzel King’ — but the cost of ambition proved steep. This is his account of building, burning out, and rebuilding a life around what truly matters: family, craft, and the simple satisfactions that no balance sheet captures. Bosshard’s honesty about the dark side of success makes his rediscovery of happiness all the more convincing. Part business memoir, part philosophical inquiry, it asks the question every successful person eventually faces: what was it all for? Bosshard’s answer — earned the hard way — is worth hearing.
For entrepreneurs and dreamers — a reminder that success without meaning is just expensive.
Stephan Bosshard’s Swiss Recipe To Happiness: A Pretzel King’s Journey to Rediscovering What Truly Matters is an inspiring story about success, ambition, and finding your way back to what counts.
Bosshard started with a simple dream: bringing authentic Swiss pretzels to the world. He built a thriving pretzel empire and became known as the ‘Pretzel King’—but the cost of ambition was steep. At the height of success, he realized he had lost his freedom, his health, and his joy.
So he let go of what he had achieved, sold his company, and set out to rediscover happiness. Drawing on Swiss values of simplicity, balance, and gratitude, Bosshard shares the practical habits and mindset shifts that helped him regain what truly matters.
Warm, honest, and refreshingly down-to-earth, Swiss Recipe To Happiness is a reminder that the best things in life aren’t for sale—and a practical guide to finding your own recipe for a fulfilling life.

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