Description
How Mary Barra shattered the auto industry’s glass ceiling. Road to Power chronicles Mary Barra’s rise to CEO of General Motors — the first woman to lead a major global automaker — and her high-stakes bet on an all-electric future for a century-old industrial giant.
The daughter of a GM die-maker who became a GM lifer herself — starting as a co-op student at 18 — Barra navigated the ignition-switch crisis, Wall Street skepticism, and the industry’s wrenching pivot to EVs: closing plants, killing brands, declaring GM would go all-electric. This account captures both the executive and the moment: an old industry being forced, painfully, to reinvent itself, led by someone who grew up inside its factories.
Sharp and current, this is a must for leadership readers and auto-industry watchers — the story of the woman steering Detroit’s biggest name into the electric age, with the whole industry watching every move.
Road to Power: How GM’s Mary Barra Shattered the Glass Ceiling
From Bloomberg journalist Laura Colby comes the story of Mary Barra — the daughter of a General Motors die maker who got her first job at GM’s Pontiac division and rose to become the first woman to lead a major global automaker.
Published in 2015 as part of the Bloomberg series, Road to Power traces Barra’s extraordinary journey from the factory floor to the CEO’s office. Colby explores the personal character, leadership style, and pivotal choices that carried her through one of the most turbulent periods in GM’s history — from the company’s post-bankruptcy recovery and the ignition-switch crisis to its bold push into electric and autonomous vehicles.
This is more than a corporate biography: it’s an intimate portrait of a trailblazer who shattered the glass ceiling in one of the world’s toughest industries, and a study in how steady, principled leadership can transform a company in crisis. Essential reading for anyone interested in business, leadership, and the future of the automobile.
Reviews
There are no reviews yet