Orbit: Howard Schultz: The Man Behind STARBUCKS

Description

Before Starbucks became a global empire, it was one man’s Italian daydream. Orbit: Howard Schultz tells the dramatic true story of the man who turned a small Seattle coffee-bean shop into the most recognizable coffee brand on earth — in vivid comic-book style.

This graphic novel follows Schultz from his working-class childhood in Brooklyn’s public housing projects to a life-changing trip to Milan — where the city’s espresso bars sparked his vision of a “third place” between home and work. Betting everything on the idea, he bought Starbucks in 1987 and began an expansion that changed how the world drinks coffee. Along the way, he pioneered employee benefits unheard of in retail — health insurance and stock options even for part-timers.

A fast, inspiring read for business readers, coffee lovers, and graphic biography fans — The comic format suits Schultz’s story perfectly: a visual medium for a brand built on atmosphere, ritual, and design. the story behind the green mermaid, told frame by frame.

Before Starbucks became a global empire, it was one man’s Italian daydream. Orbit: Howard Schultz: The Man Behind STARBUCKS tells the dramatic true story of the man who turned a small Seattle coffee-bean shop into the most recognizable coffee brand on earth.

This graphic novel from the “Orbit” biography series follows Schultz from his working-class childhood in Brooklyn’s public housing projects to a life-changing trip to Milan — where the city’s espresso bars sparked his vision of a “third place” between home and work. Betting everything on the idea, he bought Starbucks in 1987 and began an expansion that would change how the world drinks coffee.

Along the way, Schultz pioneered employee benefits unheard of in retail — health insurance and stock options even for part-timers — believing that treating workers well was the secret to great customer experience.

Illustrated in vivid comic-book style, this is a fast, inspiring read for business readers, coffee lovers, and graphic biography fans — the story behind the green mermaid, told frame by frame.