Description
What do today’s billionaires do with their fortunes? In Generation Deluxe, Iris Nowell profiles a new global class of the super-rich — from tech founders to international magnates — and examines the two forces that define them: spectacular consumption and ambitious philanthropy.
Published in 2004, this sharp work of social observation looks at the private jets, yachts, and art collections, but also at the foundations, schools, and social projects their owners fund. Nowell explores how this generation’s wealth differs from the old money of the past, and how their giving reshapes politics, education, and public life.
Part study of luxury, part investigation of modern giving — an eye-opening read for anyone curious about money, power, and the culture of extreme wealth, from glittering galas to the boardrooms Nowell’s reporting offers essential context for an age of staggering inequality — and for the philanthropy that tries to answer it. where fortunes become legacies.
The New Super-Rich: How They Spend, How They Give
nWhat do today’s billionaires do with their fortunes? In Generation Deluxe, Iris Nowell profiles a new global class of the super-rich — from tech founders to international magnates — and examines the two forces that define them: spectacular consumption and ambitious philanthropy.
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nPublished in 2004, this sharp work of social observation looks at the private jets, yachts, and art collections, but also at the foundations, schools, and social projects their owners fund. Nowell explores how this generation’s wealth differs from the old money of the past, and how their giving reshapes politics, education, and public life.
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nPart study of luxury, part investigation of modern giving, Generation Deluxe is an eye-opening read for anyone curious about money, power, and the culture of extreme wealth. It is a fascinating portrait of an age when money talks louder than ever — and sometimes does remarkable good. Nowell’s reporting takes readers from glittering galas to the boardrooms where fortunes become legacies.
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