Description
Doing good and doing well — the KIND story. Do the KIND Thing: A Not-Only-for-Profit Manifesto is Daniel Lubetzky’s account of building KIND Snacks from a startup into a billion-dollar brand on a radical premise: that business itself can be a force for kindness — and that consumers, given the choice, will reward it.
Lubetzky — the son of a Holocaust survivor — wove social mission into the company’s DNA from the start: the KIND Foundation, the transparent ingredient labels, the “not-only-for-profit” philosophy that refused the false choice between mission and margin. This is the inside story of scaling those values through explosive growth and eventual acquisition by Mars — without selling out the values that made the brand matter.
Warm, practical, and genuinely inspiring, this belongs on every social entrepreneur’s shelf — proof that purpose and profit, tended together with conviction, can grow into something enormous and change an industry from within.
Can a business do well and do good at the same time? Daniel Lubetzky’s answer is a resounding yes. In Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately, published in 2015, the founder of KIND Healthy Snacks shares the philosophy that built one of America’s most beloved snack brands.
Lubetzky started KIND in 2004 with a simple but radical idea: to defy the conventional wisdom that a snack can’t be both healthy and tasty. Along the way, he developed the “AND” philosophy — rejecting either/or thinking in favor of solutions that honor both purpose and profit, kindness and strength, work and life.
Drawing on his own journey — including his earlier social venture PeaceWorks — Lubetzky offers hard-won lessons on leadership, branding, and staying true to your values when the stakes are high.
Part memoir, part business playbook, this is an inspiring read for entrepreneurs, managers, and anyone who believes that kindness isn’t a weakness in business — it’s a competitive advantage.
Reviews
There are no reviews yet