Description
The father of public relations, in his own words. Edward L. Bernays (1891–1995) invented modern PR — and Biography of an Idea, first published in 1965, is his memoir of how he did it.
Bernays traces the formative moments of his career: from the Woodrow Wilson administration through the campaigns that created an industry — Ivory soap, the famous Torches of Freedom — to his reflections on how ideas move masses. Part autobiography, part founding document, it reveals the mind of a man whose techniques shaped politics, business, and culture for a century. Written with the confidence of a man who knew he had changed the world — because he had.
Essential for students of marketing, communications, and history — and fascinating for anyone who wants to understand how the modern world learned to persuade, influence, and inspire. A timeless classic of business literature.
He was called the father of public relations — and this is his story, in his own words. Biography of an Idea: The Founding Principles of Public Relations is the memoir of Edward L. Bernays (1891–1995), first published in 1965 by Simon and Schuster.
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Bernays traces the formative moments of his career: from his time in the Woodrow Wilson administration, through the campaigns that invented modern PR — from Ivory soap to the famous Torches of Freedom — to his reflections on how ideas move masses. Part autobiography, part founding document of an industry, it reveals the mind of a man whose techniques shaped politics, business, and culture for a century. Written with the confidence of a man who knew he had changed the world — because he had.
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Essential for students of marketing, communications, and history — and fascinating for anyone who wants to understand how the modern world learned to persuade, influence, and inspire. A timeless classic of business literature.
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