Description
Behind every timeless silhouette is a lifetime of craft. Always in Fashion is the autobiography of Bert Geiger — a designer whose classic lines and casual elegance kept his clothing, in his own phrase, “always in fashion.” From the fifties to today, his career has spanned the golden decades of American fashion. The autobiography of a designer whose career spanned the golden decades of American fashion.
In this rare, close-up memoir, Geiger recounts global excursions in the industry, the mentors and milestones that shaped his eye, and the love and professional support of his wife Lorraine — the partner behind so much of his success. A story of dedication to an art form: fabric, fit, and the quiet confidence of design that never shouts. It is a story of dedication to an art form: fabric, fit, and the quiet confidence of design that never shouts.
Warm, candid, and full of insider detail — for fashion lovers, design students, and anyone who admires a life devoted to making beautiful things. True style isn’t about trends.
Behind every timeless silhouette is a lifetime of craft. Always in Fashion is the autobiography of Bert Geiger (Wisdom House Books, 2016), a designer whose classic lines and casual elegance kept his clothing — in his own phrase — “always in fashion.”
From the fifties to today, Geiger’s career has spanned the golden decades of American fashion. In this rare, close-up memoir, he recounts global excursions in the industry, the mentors and milestones that shaped his eye, and the love and professional support of his wife Lorraine — the partner behind so much of his success. It is a story of dedication to an art form: fabric, fit, and the quiet confidence of design that never shouts.
Warm, candid, and full of insider detail, this is a book for fashion lovers, design students, and anyone who admires a life devoted to making beautiful things. Geiger’s story reminds us that true style isn’t about trends — it’s about the enduring power of doing one thing exceptionally well.

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